10. You Hired Your Nephew
So he is a electronic wiz. He plays video games, accumulates 2,000 texts on his phone a month, knows how to use the remote for your entertainment system plus took a website class in high school. You’ve heard that he has created a website or two and see an opportunity to save a few bucks. Sure, you can hire him for dirt cheap, but that’s about what you’ll end up with for your website. A few hundred dollars later, you find that the website he created has done more damage than good. You find yourself taking your URL off your business cards, stationary and email signatures. Worst of all you’re missing out on potential customers and profits.
9. You Outsourced Your Work to a Near-Third-World-Country
Isn’t it just so tempting to hire a programmer or designer outside of the country? I once failed to listen to the advice of other professionals on a personal project of mine and paid dearly for it. If you think communication is important in business, be ready to try doing business with a major disadvantage if you choose to do a website this way. If you are lucky to find someone that does speak enough English so you can understand each other, be ready to make a lot of phone calls at midnight to carry on this communication. And finally, you’ll learn like I have and many of my colleagues that you’ll be promised professionalism and competency and receive neither. The many stories I have heard, mine included, these business arrangements typically end in legal threats and unsatisfactory or unfinished work.
8. You Used Hosting Software to Easily Build Your Own Website.
By every right you are the leading expert of your business. You figure, “why spend money when I am the best qualified to present the business to my clients?” So you find a neat looking template and try to build the site yourself. In all honesty, there is truth behind the premise, but your execution was your failure. A good designer will know how to leverage you as the expert of your business in creating an effective design. Websites just seem so simple, but there are entire degrees in college, volumes of books and other reading materials, plus years of application that are needed to make something so simple to be so effective. Look at the ingenuity of Apple Computers, there is a reason why so few people have been able to match their prowess of simple design.
7. Your Website Looks Like it was Made in the 80′s or 90′s (or it was)
If you think your website does not look professional or looks cheap, what does that say to your website visitors? Don’t ever to expect your visitors to respect your business image more than you do. And in the marketing world, we know that image is everything.
6. You Created a Splash Page
There are many reasons why people choose to have a splash page and none have been effective thus far in doing so. Splash pages and intro animations end up just becoming an annoyance to your visitors, especially if they come to your website more than once.
5. Your Website contains little to know content.
Limiting the time your visitors spend on your site is one problem, but giving them no reason to come back is your other problem. The Internet is about Content, and if your website lacks in this regard, don’t expect your website to amount to very much.
4. Your Site Catches No Interest
Keep things fun, keep things light and above all keep things interesting. It is interest that brought your visitor to your site in the first place and it will be interest that will keep your visitor from leaving. If everything about your website is boring, you’ll never convince them to stay long enough to take a chance on you.
3. Your Budget Only Included Web Design and Development.
If you forgot to appropriate sufficient funds to get visitors to your website, your website does no good for you. Not only do you need a website to succeed, but you need visitors as well, and just by building a website will not bring anyone to it. Without traffic, you will fail.
2. Your Website is not Unique
You can have traffic to your website, and your design might be appealing to your visitors but if you show no uniqueness or advantage over your competitors your losing more business than you should. Although Branding is often misunderstood, it is a crucial part of defining a unique business image and which should be portrayed through your site. Show a competitive advantage through your website design, style and content and you’ll retain more customers and take a few from your competitors as well.
1. Your Website Doesn’t Influence Your Visitors to a Profitable Action.
This is the most common issue websites have today, not converting visitors into customers/clients. Either your website doesn’t have a plan on converting visitors into customers, isn’t focused on it or isn’t effective enough. In any way that you look at it, if you can’t succeed at this, your website will fail.
Infos - Best Internet Marketing Solutions
Tags: marketing, Internet Business, web masters, advertising
