Doing Search Engine Optimization (SEO) is to some degree flirting with robots, so certain caution must be exercised. Webmasters, especially beginners, may tend to forget about it, and make mistakes. Since such mistakes can lead to reduced or even ruined rating of the site, it is good not to make them in a first place or fix immediately upon reading of this text.
Graphic Header Placing page-wide image with a logo, company name, some related graphics and text within the image, at the head of the page is quite typical and rather slick way to design a site. It usually looks nicer to human eye than a typed text, but from SEO standpoint this is not the best idea. The top area of the page carries most valuable space for text heading (h1 tag) and the major key words and phrases. Graphic information is beyond reading ability of a robot, and it takes valuable space. Better approach: run your h1 text heading with keywords and initial text above the graphic header.
Hidden Text Seem like a smart idea to stuff the site with a thousand of keywords, make them white on white (or place them in no script areas of the code), so humans will not see them, but robots will swallow them all to their complete satisfaction and great rating for the site. Even smarter idea: avoid anything that can be even considered as this type of spamdexing, it may cost the site its reputation.
Redundant usage of h1 tag The words posted under h1 (heading 1) tag are assigned higher rank. Usage of keyword phrases under h1 heading is a must. However, making more than one limited string under h1 tag, or tagging this way whole text is punishable. It is safer to use h2 and h3 tags for other headings, and keep h1 used just once.
Final Tip. The advice given here is for SEO only. So, please, dont forget that your site is supposed to serve people (hopefully), not web spiders. Besides, SEO is one of the major, but still not the only way of making your site visible. It is not a good idea to base your traffic on SEO only: a change in SE algorithms can cost you a substantial part of traffic. It is much better and safer to combine all possible means for attracting visitors to your site.
Good luck!
Facts of Search Engine Optimization
Tags: search engine optimization, se optimization, internet, web traffic
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