by Ricardo d Argence

There is one important factor to remember whenever you are involved in improving the organic rankings of a website, and that factor is time. One of the most common questions I receive as an SEO is How long till I start to see results? This article is dedicated to anyone who has ever asked that question.

You will be a slave to time any way, irrespective of the nature of website you manage or the skills that you have. In most situations the rankings of search engines will take time to change.

Regardless of the scope of the SEO campaign you are undertaking, you will have to wait for results. It doesn’t matter if you are undertaking a massive link building & social media campaign combined with extreme content development, you will still have to wait for those results. Just how long you need to wait however, will depend on a large number of factors.

The length of time required for rankings to start is dependant on few key factors.

If your established site has no optimization in place at all, and has navigation that is blocking search engine spiders, sometimes opening the site up can result in a rather quick turn-around for results.

Having an old site woth no links will increase the time you need to wait. Google is quite quick at checking for new content, they usually take a look within a week of updating.

You have to wait when you have a brand new site. Google may find you, but probably not. In order to compete with a new site, you need a few links, and an XML sitemap. Otherwise, your site might not be indexed.

In case your portal makes use of a content management system, how elastic is this system for made to order requisitions? The lack of SEO based changes can drastically reduce your website’s ranking.

A more competitive target phrase means that you will need more fresh content, pages, links, and patience. The selection of the target phrase that has seraches, but modest competition is your best choice to get started. You can go after the bigger fish once your site has some links.

Take a look at the top 10 sites for your target phrase. If on average the ranking sites have 10,000 inbound links and 1000 plus pages, and your site has 7 links and 12 pages, you’re likely doomed. If the top 10 is littered with all the big guys like Amazon, eBay, and the dreaded Wikipedia, you might just want to consider reevaluating your goals.

If your site is not in a comparable position with the rest of the top 10 then you need to either step up your efforts in order to compete, or plan on waiting a very long time.

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Tags: Converting Traffic, Web design, Web hosting, e-commerce

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