If you have a business and have given it a website, it’s only going to help you if targeted website traffic visits your website, stays long enough to see what it is you have to offer, and then takes action based upon what you want visitors to do.
The more time a visitor spends on your website, the more likely it is that that visitor will take action specific to what you want. One good way to do this is to entice visitors to keep clicking through the pages of your website. There are four easy ways you can increase page views.
1. Your website should have well-written, unique content that’s relevant to your subject matter. Don’t simply “try to sell” people on your product or services. Instead, have the honest intent of delivering quality information to your prospective customers. If you give visitors what they need, they’ll keep coming back and might even recommend your site to others. In addition, search engines pick up good content, which means you’ll be more visible and will get more traffic as a result.
2. Copy should be simple and short. If you have difficulty writing short copy, work on it. Remember the acronym “KISS.” Keep It Simple, Stupid.
Serve up the information in concise and easy-to-read chunks. Keep your paragraphs short. People have short attention spans on the Internet.
So instead of presenting an article that’s a thousand words long, present excellent, attention-getting content in shorter sentences (and articles) while still getting your message across. For example, you can break a long article up into several “chapter” installments that people can read in short spurts. Encourage people to go to the “next page” or “next section” by strategically placing a link at the bottom of each short “chapter.”
3. Use proper highlighting and formatting: The style and appearance is very important. If your website looks dull, with great chunks of hard-to-digest text, people will surf out as quickly as they surfed in.
You can increase the time they spend on your site by highlighting all the keywords and keyphrases. Dont be afraid of white space, either. Generally speaking, highlighted text that is laid out with plenty of white space around it is attractive to the eye and helps the visitor to scan the page, which will be appreciated. Break up longer articles into pages that deal with different sections of your theme and invite the visitor to go to next page by posting a link at the bottom of each section.
4. Put article teasers and a site map on your main page: Another way to increase page views is to place excerpts or teasers from your other pages on your homepage. Link each teaser to the respective webpage to encourage click-throughs. It is also an excellent idea to provide a site map to make it easier for people as well as search engine spiders to navigate your site.
These are the four easy steps you need to implement to increase page views and get targeted website traffic to stay on your site long enough to get your message.
Increase Search Rankings 300% With These Helpful Strategies
Tags: Paragraphs, Spurts, Appearance, Targeted Traffic
