What is the first thing that comes to your mind when you visit an established web site like Boeing or Comcast? Most likely, once you reach the home page, your biggest concern is where you go to arrive at what you need. There is little thought as to whether the business will deliver what they promise on their web site.
Now think of a time when you came across a “less impressive” site? Maybe it was done with obvious shortcuts, used one of the many overused templates on the web or just looked like it was done by a twelve year old. Most likely what came to mind wasnt “where do I pay?”, but instead is this company for real?
Trust is the key to having an effective web site on the Internet. If a caller to your site doubts your integrity, most likely they will exit your site and will never return. I would like to point out a few of the essential ingredients to forging that belief and developing an effective web site.
First, your web site must give the perception that you are real. Your site visitor must get an immediate impression from your web site that your company is unique from all the others out there and run by actual people. There are lots of ways to achieve this ” through compelling and personal text on your site to unusual and identifying graphics and site layout. The important thing is to make sure that you and your web designer never lose site of who you and your company are, and how to present that to the world.
Additionally, your site should tell visitors right away that you are well respected and successful in your field. Use effective copy writing and great testimonials to back it up. Don’t be shy and bury your praises far within your site. Instead, display them clearly on every page so that your visitors will see them at once.
Finally, you have to communicate effectively through your web site that you can provide something to help fix your visitor’s problems. Site visitors are busy and would love nothing more than to be able to stop searching and start moving toward a solution with what you have to offer. Your well put together, credible web site is the calling card you need to make that happen.
Tags: Praises, Comcast, Web design, templates
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